Did you know that you could attract more web traffic more effectively when using a combination of natural and paid search listings? Although there is undependable evidence showing that you can get to the top ranking in both paid and natural listings, which can possibly triple your click through rates. iCrossing ran a recent report that supposes that running an integrated natural and paid search campaign leads to improved online performance over running either a natural search or paid campaign alone. More than likely, this is because when someone does a search, views an organic, and paid listing at the same time, this reinforces the sites credibility.

Online performance is dramatically enhanced, when the results of paid search campaigns and paid campaigns, which use the same keywords, also included natural search results taking place at the same time. For an online marketing company, their click through improved over 90%, while visitors to the sight improved over 40%. Their orders improved by nearly 45% showing that interested viewers also spent more time on the website with an improvement of over 80%.

While iCrossing’s research results are not as significant as some anecdotal observations, they still strongly indicate that webmasters will receive much greater benefits if they can achieve a top rank in organic search listings at the same time as running a paid search campaign.

Both paid and organic search traffic is highly targeted, however a recent study conducted by WebSideStory Inc of fifty seven million search engine visits found that paid search engine listings had an order conversion rate of 3.40 percent over 3.13 percent for natural search listings.

However, marketers and webmasters are able to change any keywords that do not function well and exchange them with higher converting terms with paid search listings. Organic listings are not controllable in the same way, since paid search listings allow control of landing pages and the initial visitor message. Therefore, paid search listings are more effectual than organic listings. However, together, these two when used together, produce an enhancing synergy in your results.

Natural listings are free of charge and the result of doing the hard yards of optimizing your website pages for search engines. They are a well earned result that should be aimed for by providing relevant content that is optimized for keywords and related words and phrases. To increase your natural search engine position, make sure your website is well structured with appropriate internal and external links and keep to a single main theme. To achieve top listing organically takes a lot of time and effort. Therefore, it is understandable that most marketing campaigns relying on search engine listings take advantage of pay per click advertising.

The key to the best results is to use paid search listings while optimizing your website to achieve high search engine results placement over the longer term. When you achieve natural listings at the same time as your paid listings appear, you can expect to receive additional website traffic than you would if only the one or the other appeared at a time. This synergistic benefit expresses the real value of integrating paid and natural search listing strategies to increase targeted website traffic and sales.

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