Most people advertising in Adwords today don’t realize that they are losing tons of customers and leads – all due to the fact that they don’t know the “5 Key Strategies” they must do to set up a successful Adwords campaign. If you follow these 5 key steps to setting up your Adwords campaign, not only will your ad show up a lot higher in Google, but you’ll also pay less per click than people advertising below you! Applying these “5 Key Strategies” will INCREASE the amount of clicks you’re getting per day and at the same time DECREASE the amount of money you have to spend now!

Optimizing Your Campaign the Way Google Likes- Are all of your keywords stuffed into just a few ad-groups? Google hates it when you set up campaigns like this and determines that your campaign has no relevancy. I make my campaigns Super Relevant by taking each individual keyword and putting it in an ad-group on its own! Doing this it will reduce your click cost by an incredible amount! I highly recommend that at first you take your keywords and organize them into very closely related ad-groups.

I recommend a free Adwords platform “Adwords Editor” that has a special, easy-to-use tool for organizing keyword called the “Keyword Grouper”. If you don’t properly organize your keywords then you’re definitely going to be “slapped” – meaning that Google will charge you insane amounts of money for clicks and give your ads terrible placement.

Optimize your Ads For Google Yes, the structure of your ads plays a huge role in determining how much you have to pay per click. Just like with Strategy #1 Google, is obsessed with “relevancy”. Google’s idea of a perfect ad actually has the keyword that was searched on showing up twice in the ad; once in the ad title, and also once in the ad text. If Google see’s that your ad showing for the keyword, “injury attorney” actually has the keyword “injury attorney” appearing in both your ad title and in your ad text then Google is going to reward your ad for being perfectly relevant to the keyword that was searched on.

Google will reward you in two ways: 1) Google will charge you less per click, and 2) Google will give your ad a higher ad placement! But that’s not all! Whoever searched for the keyword “injury attorney” will actually be more inclined to click on your ad because the keyword they searched on shows up twice in your ad! This means that by optimizing your ads you’re not only get more clicks and spend less, but you also get a higher ad placement! It’s definitely a win-win situation.

You may ask, “Well how will I ever have time to write a super targeted ad like for every keyword I have? That’s impossible!” Trust me, if you utilize this strategy it will definitely pay off! I am such a firm believe in this strategy, that I actually write a super targeted ad for EVERY keyword. It’s a massive load of work, but it definitely pays off for my clients in the form of less ad-spend and MORE clicks! Optimizing your ads pays off!

Optimizing Your Site for Google Even though you follow steps 1 and 2 and still get majorly penalized by Google. Google could be penalizing you because your website doesn’t contain the keywords that you are bidding on. Google expects to find each and every keyword you’re bidding on at least once on your landing-page. Google wants to make sure that the site you’re advertising is 100% relevant to the search a Google user makes. Google is all about providing its users with information on exactly what they searched for. Google wants to return its searchers perfectly RELEVANT content.

In fact, if Google can’t find the keyword that you’re advertising under anywhere on your web-page Google will assume that your website has little to do with that keyword and deem your site NON-RELEVANT to the keyword searched on. What does that mean for you? This means you will now be “punished” by the Google gods and “slapped” with high costs-per-click as well as horrible ad placement.

You might ask, “Well, how can I possibly make sure that my website contains all of the keywords that I’m bidding on?” Using special PHP programming you can actually make a special code and insert it in very strategic places on your landing page. This will make the keyword searched on appear on your website to make your site be 100% relevant to the keyword searched on. This special technique is known as “Dynamic Keyword Insertion”.

NOW…. a customer searches on “injury attorney” and when they click on your ad, the word “injury attorney” magically appears in strategic places on your website. Google ALSO now sees that your site is relevant to what was searched on. The result? The searcher is happy that they actually found what they were looking for and Google rewards you with a lower click-cost and higher ad-placement!

Keyword “Stealing”- This step is crucial if you’re serious about absolutely dominating your competitors in Google Adwords. Lets Say you do some research and find two particular advertisers that are your top competitors. They may have hundreds or even thousands of keywords that they’re successfully advertising under. That being the case it more than likely, took them several months and lots of money to build their profitable keyword lists.

What if I told you that you could legally and ethically “steal” your top competitors’ keywords and advertise under them yourself? Meaningthat your competition spends all of the money trying out and testing which keywords work the best and then YOU swoop in and LEGALLY steal all of your competitors’ tried and tested keywords?

Not only will you be bypassing months worth of expensive keyword research, but by implementing the “relevancy techniques” in the steps above you’ll end up beating your competitors under every keyword that they are advertising on!

Yes, it’s sneaky but it’s legal, and crucially vital to dominating your niche. The best way to get into this keyword espionage is by utilizing a special spy tool called KeywordSpy.

Split-testing your Ads Daily- Did you know that Google rewards good ads? If Google sees you have a great ad with a great click-through-rate, that ad will not only get shown more often, but it will also decrease in bid price so that you pay less per click!

In other words the better your ads are, the less you pay per click and the more traffic you get. It’s extremely important that you write two ads for each ad-group or keyword and then test the ads against each other. That way you can see for sure which ad out-performs the other. Once you find the best ad, delete the “loser ad” and write a new ad in its place. Then test the new ad against the winning ad. After testing ads on a daily basis you will end up with high performing ads that not only increase the amount of clicks you get but also decrease the amount of money you have to pay per click!

Tags: Pay Per Click

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