The latest in social media options is Google’s Buzz and while they may be the leader on the web, the word is that this service needs a lot of work to become a serious competitor in the current market. With top ranking social media sites like Facebook, My Space and Twitter on top, there is no room for anything less than functional with competition like this.

Google’s Buzz is used in conjunction with their popular Gmail internet mail service. If you already use Gmail, and the majority of your online friends do as well, then using Buzz seems like a logical choice to make. If this is not the case, or you are already very entrenched in Facebook, My Space or Twitter, it may be a lot to ask for you to start using yet another social networking site.

The complaints started out as soon as Buzz came out onto the scene with security issues and user control issues, because different than early social media web sites, Buzz wasn’t admitting users to filter who was able to get in touch with them. Evidently, that is something that user’s felt was essential.

Now as many know to be evident, Google has a reputation of being the best on the internet, so everyone was very taken by great surprise when it came to the problems that they were experiencign with Buzz. It appeared unconcievable for Google to put forth something that needed as much improvement as their Buzz technology required, and still does. Although many SEO Companies were hoping that Buzz would establish simpler Search Engine Optimization, the fact remains that Google’s real time search is in reality, the best option for SEO purposes, as it seems to produce more accelerated outcomes than a Buzz search at the moment.

While the buzz on Buzz has been less than ideal so far, there is no reason to believe the Google will not improve the product and address all of the issues that have been identified so far. With the power of Google behind Buzz, it still has the potential to be a significant player in the social networking arena, but Google will have to work very hard to convince users to switch to Buzz from Facebook, Twitter and My Space.

Tags: Online Advertising

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