Google Adwords has morphed into an unforgiving beast for its users over the years. It is not simple; it once was when Google started its Adwords system. Google has made Adwords so complicated that there is a practical entry barrier for beginners to this game. But it doesnt mean you cannot beat Google at its own game.

In the beginning Click Through Rate (CTR) was very important for your campaigns. CTR is the number of clicks your ad will receive for 100 impressions that it is shown. It is still important but there are so many other things that you need to take into account now for success with Google Adwords.

The most important thing for you to understand what Google calls Quality Score. Google Quality Score is a dark secret only known to Google. Google can only tell you whether your campaign Quality Score is Great, OK or Poor. It primarily depends on your website when you start a new campaign but later on may depend on other factors like CTR. High Quality Score means low minimum bid like $0.02-0.04.

Quality Score depends on your website. Google wants a relevant website for the keywords on which your ad is going to be shown. A poor quality score means that your website is not relevant to the keyword that you want it to advertise on.

In case of a poor quality score, you can optimize your website and resubmit it to see whether Google likes it or not. But in my opinion, once Google has assigned a poor quality score, it will not change its opinion easily so be careful and dont use a website that you think is not relevant from the very start.

If you want a great quality score that you will have to optimize each page of your site to one particular keyword and then advertise that page fort hat keyword. Google want quality content on its search engine. Poor quality means poor user experience and it is harmful to Google in the long run.

What position your ad will be shown? It depends on Ad Rank. Ad Rank= (CTR) (Your Bid) (Quality Score). Get a great quality score, initially bid high to get top 3 ranking to build up a good CTR for your campaign. Once, you have CTR higher than 2%, lower the bid to see if it works and do not affect the CTR.

Long term success with Google Adwords requires that you need to be very careful with your Google Adwords Account. Failed campaigns will lower the general quality score and affect the performance of future campaigns.

But you never know when you will get the infamous Google Slap. Avoid it as you can but you can get a Google Slap anytime without warning. Google Slap means wake up. You can learn to beat Google at its own tricks with Google Ambush!

Tags: Pay Per Click

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