An AdWords advertising campaign is built around short but carefully worded advertisements. Although limited in size these advertisements can be very successful in attracting the attention of users who will then click on the advert and be taken to your website.

Two methods exist and they depend on where you are going to place your advertisement. During the set up process of the AdWords campaign you will be given a couple of options and you can decide to place your ad on the search or content network (Adsense) or you can place it on both networks.

Ads in the search network are linked up with a list that contains keywords that are closely tied to the advertisement’s text and will then hopefully catch the eyes of more potential visitors who are actively seeking out your product or service.

With context networks, the advertisement is located close to an article or blog that is similar. Because of this the article might be read by people who are not intending to buy the service or product as they are just browsing.

Search advertisements, as has been proven, are normally a better way to reach your audience than contextual advertisements. Still, you could attempt to bring in traffic from both areas by designing multiple, separate ad series through assigning one to the search network and the other to the content network, and this could very easily help you expand your traffic.

Contextual adverts have their advantages despite the fact that they may not give as many advantages as a search based advert. Your cost per hit is a lot lower and you’ll have a little more flexibility in where your adverts land.

Even if you have already done advertising with AdWords you may want to begin a new campaign if you want to target the content advertising folks. It may be possible to use the same campaign on the content network but it might not be as effective since the audience is usually considered more passive.

In the final analysis a well run search network campaign is usually the most effective way to generate business but with a little ingenuity and well written copy there is no reason why this could not be supported by a parallel campaign on the content network.

Tags: Pay Per Click

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