Internet marketers have been trying to gain an edge with PPC marketing for nearly a decade. The problem is that much of the information that has been published on pay-per-click advertising has been focused on search only instead of including search partners and content. These areas account for a large amount of traffic and pay-per-click related revenue.
Much of the available information online comes from pay per click gurus who have extensive experience with pay per click marketing. The reality is that these folks have tried and failed on a large scale. They now share this information but at a significant cost. The end result is that most PPC marketers abandon pay per click altogether and just focus on search.
