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ADz & Promo Marketing

Archive for July, 2008

by Rob Franta

Unique Article Wizard Review

This weeks review in on an article submitter called Unique Article Wizard. UAW is a submitter that is a web based application. At first use the site is very user friendly. Someone with minimal computer skill and knowledge and easily navigate through the site and accomplish the required tasks needed to submit articles.

The unique feature of this article submitter wizard is that it will take an article that you write and turn it into hundreds if not thousands of unique articles. I know it sounds too good to be true, so let me explain how it works. First you write your article. Then you load it into the website. The more paragraphs the better, the system suggests 8 paragraphs.

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by Valerie Schlitt, President of VSA, Inc.

Most of my professional experience has been in conducting direct mail campaigns, many of which were of the multi-million-piece variety. Here is my take on how the file has evolved and how new, more useful and effective methods have evolved, paralleling the development of surprising new resources.

In contrast with previous huge-quantity mailing, today’s marketing strategy calls for smaller “micro-mailings” as the most effective approach. Presented here are details about steps you might want to take following the current methods for creating, segmenting, profiling and producing test lists. This approach is vastly different from the procedures that training used to prescribe – but field experience always differs from static classroom rules to some degree, doesn’t it?

Methods are constantly changing and a classroom presentation is always at least a little behind the latest developments based on real-world conditions.

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by Valerie Schlitt, President of VSA, Inc.

Sales people know there are two critical decisions that must be made before starting a cold calling campaign. How many leads do you need, and how qualified do you need them to be?

While these are two questions, they’re really two parts to the same question.

Let’s say you start up a telephone prospecting program and ask the caller to refer you to all interested prospects.

It’s almost a guarantee that you’ll get many more leads if you don’t put constraints on how “qualified” these leads are. But, you’re also more likely to get tire kickers and individuals who are not serious about purchasing.

On the other hand, when you stipulate that each lead must be fully qualified, your telephone prospecting program is likely to generate fewer opportunities. But, virtually all your leads will be “the right” kind of prospect. Ready to buy!

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by Valerie Schlitt, President of VSA, Inc.

In July we talked about 7 critical planning questions to create an effective B2B cold calling campaign.

Planning can turn a haphazard cold calling effort into a successful, methodical prospecting approach. Here are 4 more planning questions, and the answers we can provide, based on our actual experience making business to business calls for our clients all day long! 1. What’s the difference between a long term prospecting program and a cold calling blitz? A cold calling blitz is based on three assumptions: 1) You have a sizable calling list and; 2) Your product or service is quickly understood by prospects and; 3) Enough prospects will respond to a single prospecting call, at the exact time you call, to earn the required return on your calling investment.

Many clients find this an effective way to boost prospecting efforts in the short run.

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by Kim and Charles Petty

I describe perpetual marketing as a large number of people promoting one web site so they can all receive the traffic generated by each other.

For example, you decide to create a free ebook that you will give away to your web site visitors. You ask a large number of e-zine owners to give away the ebook in exchange for their ad in the ebook. You can just ask them to link directly to your web site when they promote the ebook. You, of course, will have one of your own ads on that web page.

Let’s say you get 8 out of 20 e-zine owners that agree to giveaway the ebook. The 8 e-zines total subscriber base is 75,000.

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by Kim and Charles Petty

Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business.

There are many ways to network your business online. Participate in online business related discussion boards , e-mail discussion groups, newsgroups and chat rooms. You can communicate with other business people via e-mail, video conferencing and by using instant messaging programs. Join online business associations and clubs.

You’ll gain many benefits from networking online. You’ll learn business information that you didn’t know before. You can get advice on how to solve a current business problem. It can lead to new business projects. Negotiate joint ventures and cross promotion deals.

Learn important skills that you didn’t have before. Get constructive criticism that can improve your business. Brainstorm with others to come up with new business and marketing ideas. Before you go out and communicate with other business professionals there are a few things you should know ahead of time.

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by Valerie Schlitt, President of VSA, Inc.

Unlike virtually any other marketing tool, cold calling lets companies change courses at almost any time.

In today’s ever-changing business environment, this flexibility is critical.

Companies new to cold calling must watch early results closely.

Testing, assessing, and refining the program from the onset are critical first steps. These actions can result in a long term program that produces a predictable stream of sales opportunities.

Veteran cold callers also must work. Constant attention is needed to keep the program sharp. Here’s a recommendation: continue with the program that works, but apply a portion of your tele-prospecting investment towards testing new approaches that may surpass your existing model. When you find one that is more effective, replace your existing program, but continue to test new approaches.

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by Joi Matthews

A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE!

A gentleman from New York discovered what he calls an “oversight” on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.

How does he do this? Well, first of all, he’s not doing anything illegal, and if you want to participate in this secret, too, you don’t need to know someone on the “inside” at one of the major search engines, such as MSN, Yahoo or Google.

Instead, this fellow tapped into this secret “just before 2000″ when search engines were all the rage. He began to test his theory out at first, and later expanded fully after truly understanding what it was all about.

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by Johnson

If you would like your web page to be found more often in a search engine chances are you will do what everyone else is doing and shoot for some SEO strategies to help you out. SEO is not difficult but not easy either, there are some strict rules that you need to follow to rank well on the Search Engines. Many people say MSN is the easiest SE to rank for then comes Yahoo! and finally Google. If you are going to use SEO strategies for your web page you will need to focus on your keyword text. When using SEO strategies you have to put the exact keyword in the exact spelling in order for the search engine to pick up what you want it to pick up.

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